Men of Platinum strengthens association with KL Rahul
PGI celebrates a rare men of character, #MomentOfTruth campaign The onset of cricket’s grandest spectacle brings to the fore a lot more than sheer talent and performance excellence. It is the display of the finest form of sportsmanship by men who exemplify exceptional values such as courage, perseverance, self – belief and resilience. Their values have been tested both on and off the field, showing what it means to be a cricketing legend. Platinum Guild International-PGI’s Men of Platinum celebrates these rare men of character and as part of its latest campaign this cricketing season, the brand is proud to strengthen its association with one of the game’s brightest stars, KL Rahul. To take the excitement a level up, the brand has released a film with KL Rahul as part of its #MomentOfTruth campaign. This film offers a tiny peek into what it takes to play the game like a true sportsman while emphasizing the deep connection between the metal and India’s favourite cricket idol.