De Beers deploy the Tracr blockchain platform
World’s first blockchain-backed diamond source platform at scale Tracr has capability to provide provenance assurance for 100% of De Beers Group’s diamonds from source to Sightholder to store De Beers Group is deploying the Tracr blockchain platform at scale for its diamond production. Tracr is the world’s only distributed diamond blockchain that starts at the source and provides tamper-proof source assurance at scale, enabling Sightholders to provide an immutable record of a diamond’s provenance, and empowering jewellery retailers to have confidence in the origin of the diamonds they purchase. With more end clients wanting to know the source of the products they buy, the deep meaning associated with a diamond purchase requires a technological step-change to meet their expectations. The introduction of Tracr at scale delivers immutable information on the source of De Beers’ diamonds across the value chain and makes source assurance for 100% of De Beers’ production possible.