Focus Gen Z & Millennials!
Gen Z and Millennials now account for two-thirds of Global diamond jewellery demands as sales reach record high Millennials already represent majority of Global demand while Gen Z is set to be even bigger De Beers publishes The Diamond Insight Report 2018! The Millennial and Gen Z generations combined accounted for two-thirds of global diamond jewellery sales in 2017, as diamond jewellery demand reached a new record high of US$82 billion, according to data published today by De Beers Group in its latest Diamond Insight Report. Millennials, those people currently aged 21 to 39, represent 29 per cent of the world’s population and are the current largest group of diamond consumers. They accounted for almost 60 per cent of diamond jewellery demand in the US in 2017 and nearly 80 per cent in China. Gen Z, those currently aged up to 20, is an even larger consumer generation - representing 35 per cent of the world’s population and will come of age as diamond con