IGI attempts to restore consumer trust
Initiates, Own A Billion-Year Old Diamond Campaign IGI certification confirms that each diamond you buy is a billion-year old natural wonder! The International Gemological Institute (IGI), the largest global independent gem certification and appraisal institute, has urged consumers to buy only certified Natural Diamonds this festive season! IGI has partnered with many leading jewelers in the City (24 cities across India) for the ‘Own A Billion-Year Old Diamond’ month-long awareness campaign till November 5, 2018, to cover auspicious festival days such as Navratri, Dassehra, Durga Asthami, Ekadashi, Sharad Purnima, Karwa Chauth, Dhanteras and Diwali amongst others. IGI’s awareness campaign seeks to redefine & restore consumer confidence and trust in addition to reiterating the timeless legacy of Natural Diamonds. A creation par excellence, a diamond is born after billions of years in extreme heat and pressure when fragments of carbon turn into diamonds. W...