GJ Town India

Eying to introduce before the end of November!   Recently David Kellie, CEO-NDC said, “As we approach the festival and holiday period, I would like to take this opportunity to update you on the progress of our strategy and to give you a first preview of the next phase of our plans.” In my last update I shared with you the progress from the first phase of our new strategy as the NDC (Natural Diamond Council). We had launched our new website in the US, China and India and had made significant progress to transform our visibility and engagement on social media platforms in each market.   I am very pleased to say that this progress has continued. The engagement levels on each platform far exceed our most optimistic expectations and the traffic to our websites is close to 100 times greater than in 2019. When we set out our strategy, our target was to become the number one platform globally for sharing and celebrating the Diamond Dream and we are now long ways down the path to...

https://youtu.be/W2dbm2x3DwU?t=21 DPA collaborates with the industry to create a new occasion for diamond purchase The Diamond Producers Association (DPA), an international alliance of the world’s leading diamond mining companies, is working with stakeholders in the industry to create a new occasion for diamond purchase. Through consumer research, DPA discovered that 39% of Indians consider the birth of a child to be an auspicious occasion for purchase of jewellery. Basis this insight, the idea was to create an occasion specific and unique to diamond jewellery gifting and purchase. The birth of a child is perhaps the most authentic, precious and rare moment for any couple, as it is the day their bond strengthens further with parenthood. Only a gift that is as real, rare unique and precious as a diamond can commemorate the journey of this couple as they become a family. A diamond has many parallels to this celebration of life and hence DPA’s vision of “Celebrati...