De Beers partners for the ongoing Tata IPL

Blending cricket energy with alluring natural diamonds! As cricket fever sweeps the nation, India’s leading women cricket anchors are taking centre-stage from the pitch to the spotlight —accessorized with the brilliance of natural diamonds. From the pitch to the studio, these presenters are bringing a touch of glamour to the game, enhancing the energy and elegance of the cricketing experience. De Beers Group has partnered with JioHotstar and Star Sports for the ongoing Tata IPL, seamlessly blending the energy of cricket with the timeless allure of natural diamonds. Eleven celebrated anchors from across feeds will showcase exquisite natural diamond jewellery while presenting the matches, adding a touch of brilliance to the game and creating a sparkling connection between sport and elegance. In a first-of-its-kind initiative, these anchors will also celebrate the cricketing highlights through a segment called, Real Diamonds of the week- a fitting tr...