Fall/Winter 2020 trend for diamond jewellery!
De Beers shares fourth Diamond Insight Flash report Diamond jewellery design trends for the upcoming gifting season are expected to be influenced by how consumers are feeling in response to the events of this year and the impact of lockdowns, according to De Beers Group’s fourth Diamond Insight Flash Report, published today. De Beers Group partnered with leading London-based fashion trends consultancy, Adorn Insight, to review De Beers Group’s consumer research data since the start of the pandemic and overlay with key fashion trends, in order to forecast the prevailing themes jewellers can expect to see for Fall/Winter 2020 and into the coming year. Three key trends were identified – craft’s new cool factor, natural beauties and invest in the best – which highlight that the pandemic is likely to influence consumer design preferences in three key areas: enhanced appreciation for craftsmanship and bespoke design, a greater desire for designs and materials th...