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All the signatories agreed to contribute 1% of the annual revenue   The World Federation of Diamond Bourses expressed full support for the Luanda Accord, the agreement reached last week among major diamond-producing countries and trading centers to fund the promotion of natural diamonds, in a meeting in Luanda, Angola.   All the signing parties have agreed to contribute 1% of the annual revenue they generate from rough diamonds to the Natural Diamond Council’s promotion budget. The accord was signed by Botswana, Angola, Sierra Leone, Namibia, South Africa, the Democratic Republic of Congo, Antwerp World Diamond Center, the African Diamond Producers Association, Dubai Multi Commodities Center, and India’s Gem & Jewellery Export Promotion Council.    The Luanda Accord was signed a week after the WFDB Presidents’ Meeting in New York, where all parties agreed that it was imperative for the industry to join together to take action to support natural diamonds. ...

NDC unveils first moment! Celebrate Love with Ana de Armas   We're celebrating Love this month by unveiling the first moment from our For Moments Like No Other campaign starring Ana de Armas.   Natural diamonds are synonymous with love, both embodying permanence and longevity. Our starlet is captured in abounding, joyful love on her wedding day, flashing a bezel-set diamond engagement ring paired with an alternating petal diamond eternity band.  A diamond choker is repurposed as a headpiece while a stand-alone three stone claw ring featuring three pear-shaped diamonds hugs her finger as the film blinks to a romantic, rainy beach.   Marriage and its tradition of diamonds is, indeed, an ultimate expression of love. But, these days, diamonds aren't solely for life's major milestones.   A heartfelt gesture for a friend, the special bond between a grandparent and grandchild, or one's awareness and acceptance of oneself are all expressions of love worth symb...