NDC to launch new education program
Program on naturaldiamonds.com from April 3! The Natural Diamond Council (NDC) releases the results of a new study by CXG, a leader in the luxury consumer insights space, verifying that natural diamond education at the retail point of sale is critical to sales conversion. Findings proved that 93% of customers were more inclined to make a purchase of natural diamond jewelry when they felt sufficiently educated on natural diamonds by a sales advisor. As the study presents, there is significant opportunity for deeper education on natural diamonds at the retail points of sale. The NDC will unveil a new Education Partner Program next month offering educational tools for retailers and sales professionals to foster natural diamond knowledge leading to increased sales. The study was conducted across national, regional, and exclusive retailers to uncover how natural diamonds are presented in retail settings when shopping for a diamond engagement ring. A total of 116 store ev...