Alrosa December auction earned $7mn
Sold 185 rough of a total weight of 2,400 carats Sales 80% of total offered rough Alrosa summed up results of online auction for special size rough diamonds. This format allows customers to review and evaluate rough diamonds remotely through the digital twin technology. The December auction became this year’s fourth held online for special size (over 10.8 carats) diamonds. At the auction, Alrosa sold 185 rough diamonds with a total weight of 2,400 carats. The overall revenue amounted to $7 million. Clients from Belgium, India, Israel, Russia and UAE (33 companies in total) bought the goods. “The latest digital auction’s results show that our clients are increasingly using this format, having appreciated all its advantages and opportunities. In 2020, we held four online auctions for rough diamonds larger than 10.8 carats. We are happy to note that this format, despite being rather new, wins the customers’ trust, as at the December auction they bought 80% of good...