Rural purchases expected to support jewellery buying!
Expecting to grow festive jewellery buying demand from rural areas Time & again our veteran media player cite, Veda literature that, People like festivity! Well recently Kavita Chacko, Research Head, India-World Gold Council expect that, Rural purchases expected to provide support! Yet, Kavita said, “High prices coupled with an inauspicious period in the Hindu calendar for making purchases of valuable items from mid-September to early October, kept consumers away from jewellery buying. However, market reports indicate early signs of a resurgence in gold buying due to various ongoing festivals, with demand largely driven by wedding purchases. Retailers are actively implementing marketing campaigns to stimulate sales. The surge in demand following the import duty cut, which coincided with some festivals, has been tempered by record-high prices. There is an expectation of increased demand from rural areas, driven by improvements in overall consumption. Favourable monsoons and h