GJ Town India

Aligning with the brand’s core philosophy #KhulKeKaroExpress   CaratLane, India’s leading omni-channel jewellery brand, is thrilled to introduce its ‘Festive Edit’ for Diwali—a vibrant curation featuring a variety of jewellery designs that cater to different styles and preferences. From diamonds to gemstones, this festive curation showcases a wide array of unique design languages, perfectly aligning with the brand’s core philosophy — #KhulKeKaroExpress.   This curation of designs is a celebration of individuality, encouraging women to express their authentic selves through their jewellery choices. The range includes pieces that blend contemporary flair with festive charm, making it easier for customers to find jewellery that resonates with their personal style.   This year, CaratLane also aims to capitalise on the growing consumer interest in gold jewellery following a drop in customs duty in July. The introduction of ‘Everyday 22KT’ Gold, designed for the mod...

Senco unveils campaign to celebrates the power of femininity   As the festive season begins, Senco Gold & Diamonds, one of India's largest jewelry retail chains, launched a festive Durga puja campaign film - with a rhythmic, foot-tapping tune that makes everyone tap along, celebrating the inner beauty of a woman, her resilience, and her strength.   In keeping with this spirit, the campaign, Aparupa by Senco Gold & Diamonds highlights the significance of joy, reverence, cultural heritage, and pride in every one’s life. The Aparupa campaign celebrates culture, and the visuals of the film capture rituals, from Alpona to Shondhe Aroti, dancing to the beats of the Dhaki in revelry, and singing in celebration.  The striking red theme represents both the divine presence of Maa Durga and Senco Gold & Diamonds brand identity. Aparupa means, unparalleled beauty, both divine and human, embodying strength, grace, and tradition which ties up with the jewellery desi...