GJ Town India

Glow with confidence, grow with gold & diamond jewelry collection   Everlite by Senco is delighted to announce that renowned actress Sauraseni Maitra has become the face of their latest campaign, "Glow Karo, Grow Karo," which beautifully combines style and smart investment.   Sauraseni, known for her versatility and dynamic screen presence, portrays Dhani Gyaani—a sassy, knowledgeable personality who inspires women and men to make intelligent financial decisions, particularly in gold, all while enhancing their personal style. The Glow Karo, Grow Karo; campaign revolves around Dhani Gyaani, a modern woman who balances financial savvy with a sharp fashion sense. Sauraseni, as Dhani, playfully addresses her reflection, humorously asking viewers why they hesitate to grow when they can also glow.    This engaging character reflects the confidence and financial clarity that today's women seek. Promoting Digital Gold as a wise investment, Dhani urges women to e...

Import duty reduction in India, a catalyst for demand!   Recently Kavita Chacko, Research Head, India- World Gold Council wrote about India’s gold market update: Import duty reduction, a catalyst for demand! The significant cut in import duty on gold and the resultant decline in the landed cost of gold have been a shot in the arm for gold demand in the country. Anecdotal reports suggest that there has been strong buying interest from jewellery retailers as well as consumers since the duty reduction.  At the recently concluded India International Jewellery Show, manufacturers noted that there has been a substantial increase in order bookings from retailers, who are preparing for the festive and wedding season running through December.    In some cases, these orders have reached levels not seen in several years. Additionally, the trend of bar and coin buying remains strong, supported by consumers as well as jewellers who are capitalising on supportive gold prices ...