Colored Gemstone Research report revealed!
93% of US jewelry consumers Love precious colored gemstones! Recently, MVI Marketing LLC (THE MVEye) presented the Fall 2020 Comprehensive Consumer and Trade Colored Gemstone Market Research Study report. The Latest research shows younger consumers extremely interested in buying precious colored gemstone jewelry, even engagement rings. Here are the key highlights & focus areas. 93% of U.S. jewelry consumers Love or Like ALL precious colored gemstones with sapphires being the most purchased colored gemstone by 46% of consumers followed by emerald (41%) and ruby (41%). This research was conducted during the retail uncertainty of the Covid 19 economy. What we found with the 1,1000 jewelry consumers who completed the survey, was a greater interest in not just jewelry, but precious colored gemstone jewelry: rubies, emeralds, and sapphires. Forty-six percent of the consumers in our study had purchased fine jewelry with sapphire in the past 2 years. Sapphire ...