CaratLane announces heartwarming Rakhi campaign

Celebrates sibling love with Ayush Mehra & Yashaswini Dayama CaratLane – a Tata product and India’s leading omni-channel jewellery brand – has unveiled its heartwarming Raksha Bandhan campaign featuring internet’s favourite sibling duo, Ayush Mehra and Yashaswini Dayama. Known for their effortless chemistry and playful energy, the duo brings to life the sweet, relatable dynamic that defines countless brother-sister relationships. The campaign film beautifully captures the essence of Raksha Bandhan—blending humour, nostalgia, and genuine emotion. From quirky sibling banter to touching gestures of care, the film is a tribute to bonds that grow stronger with time. It reminds us that it’s not just the ritual, but the love and effort behind it that makes Rakhi truly special. Shaifali Gautam, Chief Marketing Officer, CaratLane, said, “Raksha Bandhan is a celebration of love, nostalgia, and the bond that only siblings share. With Ayush and Yashaswin...