Hallmark makes it gold!
BIS commences Hallmarking campaign Hallmarking Charges are Rs 35/- plus taxes per article for Gold Jewellery/artefacts Bureau of Indian Standards (BIS) just launched their latest gold Hallmarking awareness campaign that speaks to consumers through popular media like electronic, print and digital. A holistic marketing campaign aims to create awareness amongst consumers to buy Hallmarked gold during festive season. The effort of raising awareness around Hallmarking is rooted in true-to-life stories that consumers can relate to. The stories for every medium are different and the messages for hallmarking have a refreshed approach. The television commercial showcases connect of gold across generations, geographies and occasions. It highlights gold’s appeal among all ages, the tradition of gold changing hands in the family through many generations, in refined subtlety. It explores gold’s socio-cultural ties with weddings, festivities and gifting. The digital films brin