Create an occasion for diamond
https://youtu.be/W2dbm2x3DwU?t=21 DPA collaborates with the industry to create a new occasion for diamond purchase The Diamond Producers Association (DPA), an international alliance of the world’s leading diamond mining companies, is working with stakeholders in the industry to create a new occasion for diamond purchase. Through consumer research, DPA discovered that 39% of Indians consider the birth of a child to be an auspicious occasion for purchase of jewellery. Basis this insight, the idea was to create an occasion specific and unique to diamond jewellery gifting and purchase. The birth of a child is perhaps the most authentic, precious and rare moment for any couple, as it is the day their bond strengthens further with parenthood. Only a gift that is as real, rare unique and precious as a diamond can commemorate the journey of this couple as they become a family. A diamond has many parallels to this celebration of life and hence DPA’s vision of “Celebrati...