CSR for clean-n-green India
Aisshpra commences Swachh Bharat- a No Plastic Campaign Known for being a socially responsible jewellery house, Aisshpra Gems & Jewels launches Swacch Bharat, Swacch Imaan, Yeh Hai Meri Pehchan-a No-Plastic Campaign. Under this initiative, the brand has launched recyclable, reusable bags that will curb the usage of plastic bags that are harming the environment and causing plastic pollution. According to statistical surveys, only 12 million tonnes of solid plastic waste are treated out of 63 million tonnes of plastic waste generated annually in India. Untreated solid waste is slated to reach about 436 million tonnes by 2050 in the country. To counter this impending menace, the brand has pledged to do its bit for the environment by encouraging their staff and customers to use reusable bags that are available for free at the store. These bags repel water and are recyclable. They also don’t cause any harm to the environment and are designed to be used for var