Kalyan Jewellers Celebrates Sharod Utsav

Recognises Bengal’s Artistry with digital campaign Kalyan Jewellers, one of India’s most trusted and globally recognised jewellery brands, welcomes Sharod Utsav with a digital campaign featuring actors Ritabhari Chakraborty and Subhrajit Dutta. The film beautifully intertwines two iconic elements of Bengali heritage, Goyna Bori and Sonar Goyna (gold jewellery), celebrating Bengal’s timeless creativity and the festive spirit of Sharod Utsav. Sharod Utsav is the cultural highlight of Bengal’s calendar, a time when devotion, craftsmanship and community come together in celebration. The campaign draws parallels between the delicate swirls of Goyna Bori and the intricate detailing of Sonar Goyna, reflecting how skill and artistry, whether in food or ornaments, are deeply woven into the fabric of Bengali life. Through evocative storytelling and cultural symbolism, the film portrays Sharod Utsav not just as a festival but as an enduring emotion that bl...