The self-purchasing - the fastest growing segment!
A supply-chain transparency standpoint The diamond industry & trade under the eyeglass of GenNext diamantaire Adish shah, Chairman-Leo diamonds, Who expresses all those facets from rough to retail! At the juncture of gem-n-jewellery (GJ) industry & trade resumption in the post Covid-19 era, Adish shah said, The industry has been through so much and most people, at least in the Western world, still want a diamond when they get engaged. Diamonds are unique in that they are one of the few luxury items that most women will receive in their life at one point or another. The industry is now seeing this trend shift to China and Southeast Asia, which I think shows how much diamonds resonate with the human consumer. Bridal jewellery segment represents about 1/3 to 40% of diamond demand. Gifting and self-purchases represent the balance of demand. The self-purchasing segment is the fastest growing; these trends have continued into the pandemic...