Gold buyer is tilting to investment than jewellery!
Jewellery demand drops 14%, bar & coin investment up 11% The World Gold Council’s Q2 2025 Gold Demand Trends report reveals that total quarterly gold demand (including OTC1) reached 1,249t, a 3% increase year-on-year [YoY] amid a high price environment. Strong gold investment flows largely fuelled quarterly growth, as an increasingly unpredictable geopolitical environment and price momentum sustained demand. Gold ETF investment remained a key driver of total demand, with inflows of 170t over the quarter, compared with small outflows in Q2 2024. Asian-listed funds were major contributors at 70t, keeping pace with US flows. Combined with record inflows in Q1, global gold ETF demand reached 397t, the highest first half total since 2020. Total bar and coin investment also increased 11% year-on-year, adding 307t. Chinese investors led the way with a notable 44% year-on-year increase to 115t, while Indian investors continued to add...