Founded to democratise jewellery
CaratLane: 10 Years of Transforming Jewellery in India Allowing women to explore Jewellery through apps When Mithun Sacheti founded CaratLane 10 years ago, ecommerce was at its infancy in India and no one could have imagined that Indian consumers would be ready to buy jewellery online. CaratLane was founded with a mission to democratise jewellery - to make beautiful jewellery accessible and affordable and with designs that are modern and wearable. A refreshing and courageous objective at the time, especially since the avenues for an online business weren't as wide open then as they are today. CaratLane hasn’t looked back since. It has grown from being one of India’s first online jewellery brands to being one of India’s largest new age jewellery brands now with 50 stores across the country. On the special occasion of CaratLane’s 10th birthday, Mithun said “The world has indeed changed in the past ten years. And while ecommerce has now become widely accepted ...