GJ Town India

  Consumer sentiment & demand for the yellow metal seen positive    Today, India is at the juncture of festive season and imminent wedding season; and both have close connections with precious metals & jewellery. Although, India is weaned on gold! At the juncture, Sachin Jain, Regional CEO, India, World Gold Council said, “Dhanteras and Diwali are the top-most gold-buying occasion in India. Consumers traditionally plan at least a token purchase, as gold is believed to herald good fortune, wealth, and prosperity, a sentiment visible in the sharp rise in gold buying historically witnessed during this period.    Despite gold prices reaching multiple historic highs through 2025, witnessing an approximate 51.2% year-to-date increase in INR prices by end-September, consumer sentiment and demand for the yellow metal have been positive . Retailers, who had been cautious about their inventories in recent months, are now well-stocked and optimistic. Seaso...

Biggest single day for jewellery shopping in India!   "Dussehra is the biggest single day for shopping in India in the entire year. This year, Dussehra falls on a Sunday. We are expecting a very good response for sales this year with an increase in weekend footfalls.   We are expecting a strong recovery not only in terms of picking up pre-booked jewellery but also with fresh buying. Pre booking of jewellery for Dussehra is already showing a very significant number. Also, on this day in Maharashtra, people buy what we call, “Apta Paan” in pure gold, a betel leaf which is gifted by the family elders to the younger generation.  Legend has it that this tradition was started when victorious Maratha soldiers would bring in gold and other spoils of war. These things were presented before God as an offering or given to near and dear ones.  In remembrance of this tradition, people started exchanging “Apta Leaves” as a symbol of gold distributed by Maratha warriors. It is ...