The phenomena of co-existence!
Redefining luxury jewellery segment in the new world order We need to learn the phenomena of co- existence, says Ketan Chokshi, Jewellery designer & Co- Owner, Narayan Jewellers by Ketan and Jatin Chokshi on sustainability! We all are gearing up for the new normal and redefining luxury jewellery segment in the new world order. Ketan Chokshi was the panelist at the recently held Luxe Talks, and shared his insights on what luxury means to him and how they are going to bring a change and take Indian designs to a global platform. “Luxury is about trust building through legacy, rarity of raw materials and exclusivity of designs, craftsmanship which could be handmade, tailors made, or very well engineered. We also look forward to sustainable luxury and the most important element that we work upon is building the right aspirational value and making your consumers feel of having a priced possession,” said Ketan Chokshi. He further added, “We truly believe that Indian j...