GJ Town India

Presents a specially curated natural diamond jewellery collection   This Daughter’s Day, take a moment to celebrate the unique brilliance your daughter brings into your life. De Beers Forevermark presents a specially curated collection of natural diamond pendants-each piece thoughtfully designed to honor her strength, grace, and individuality. These timeless pendants serve as a beautiful way to express your love and admiration. Today’s daughters symbolize so much: strength, resilience, and boundless potential. They are shaping the future with confidence and determination.  A De Beers Forevermark pendant is a meaningful gift, a tribute to her unique spirit, and a reflection of the love she brings into your life. Every pendant features a natural diamond as rare and precious as she is, offering a lasting symbol of your bond.    Crafted in 18k gold, Forevermark pendants seamlessly blend modern elegance with classic design, making them perfect for daily wear.  Whe...

Program on naturaldiamonds.com from April 3!   The Natural Diamond Council (NDC) releases the results of a new study by CXG, a leader in the luxury consumer insights space, verifying that natural diamond education at the retail point of sale is critical to sales conversion. Findings proved that 93% of customers were more inclined to make a purchase of natural diamond jewelry when they felt sufficiently educated on natural diamonds by a sales advisor.   As the study presents, there is significant opportunity for deeper education on natural diamonds at the retail points of sale. The NDC will unveil a new Education Partner Program next month offering educational tools for retailers and sales professionals to foster natural diamond knowledge leading to increased sales.   The study was conducted across national, regional, and exclusive retailers to uncover how natural diamonds are presented in retail settings when shopping for a diamond engagement ring. A total of 116 store ev...

NDC asked the Style Collective to share thoughts on their favourite trend!   Update 2: Nonita Kalra, Editor in Chief, Tata CliQ Luxury; and Editor, NDC Jewellery Trend Report 2022 said “Vintage cut diamonds make me think of the strong women in my family, who would wear day diamonds to afternoon parties. They take me back to those times of uncomplicated happiness and hope, of a lightness of being.”    Sarah Royce-Greensill, Jewellery & Watches Editor, Telegraph (UK) said, “Rose-cut diamonds are so delicate, almost as if they are floating on the skin. There’s something romantic and feminine about them. Similarly, briolette diamonds have a softer look; the way they catch the light is really unusual. With these vintage cuts, it’s more about subtleness, the aesthetic and beauty rather than the bling.”    Rhea Kapoor, Film Producer & Stylist said, “A hoop is not an earring that takes itself seriously — and I love that! One of the first pieces of diamond...

Recognizing that natural diamond jewellery is a medium of self-expression, NDC’s new trend report will create aspiration and desirability for diamonds in India and the UAE   Update 1: The Natural Diamond Council in India and the United Arab Emirates launched the second edition of the jewellery trend report offering insights and predictions on the natural diamond jewellery that is set to make statements in 2022.   Encapsulating the sensibilities that define the aesthetics of today, the report has been thoughtfully compiled by experts from the fields of design, styling, lifestyle, journalism and jewellery to redefine what diamonds mean to consumers, create desirability and grow the modern diamond industry in the region.    The members of the Style Collective include Rhea Kapoor, Aditi Rao Hydari, HH Maharani Radhikaraje Gaekwad of Baroda, Bibhu Mohapatra, Roohi Oomerbhoy Jaikishan, Katerina Perez, Sarah Royce Greensill and Nonita Kalra. NDC conducted extensive r...

Keep diamond trade out of politics!   Right with the announcement of Sanctions from the US & allies upon Russia, not only India but also the global diamond fraternity too; started assessing the scenario and if that can impact on diamond trade especially from Alrosa?   In the row, Nayan Jani asked a question to Alrosa. No doubt, as of today Alrosa do not see any major risk.   Jim Vimadalal, Director-Alrosa Company Limited said, “Alrosa is carefully studying the new working conditions in connection with the imposed sanctions.   We are doing our best to guarantee the integrity of our operations, trading activities and interaction with clients. The company intends to continue its work normally. We hope that the industry markets will stay strong during this global turbulence, and we will stay closely connected with our businesses throughout the whole world, based on the relationships that were strengthened over decades and through a lot of crises. We encourage ou...

NDC Research Report on Desirability of Diamonds  among Gen-Z and Millennial Consumers unveiled! 96% of the cohort is active on social media!  72% of diamond jewelry purchases by female consumers! Natural Diamond Council conducted broad diamond desirability research through 360 Market Reach in the final quarter of 2020 among 5,000 respondents between the ages of 18-39.  The analysis shows diamond jewelry leading as the most highly desired, and tangible luxury good overall (after being prompted with nine luxury items to choose from if money were not a concern).   Vacations were the only luxury items ahead of diamond jewelry for both generations. Respondents also largely attribute their affinity for diamonds to uniqueness as 70% agree natural diamonds are “one of a kind.”  Another area of value for respondents was the symbolism diamonds carry for love and connection. Both Millennials and Gen-Z buy natural diamonds jewelry for themselves and others as gifts. One in...

  Introduces reset, a collaborative design initiative!   ReSet will offer a fresh perspective on responsible sourcing and sustainability through creative and engaging collaborations with jewelry designers! De Beers Group is pleased to introduce ReSet, a series of collaborations with jewelry designers to engage in conversations around sustainability and to offer a fresh perspective on the positive impacts of natural diamonds. The initiative aims to help ‘reset’ perceptions and shine a light on the significant positive contribution that natural diamonds deliver for the people and places where they are found, by collaborating with established and up-and-coming jewelry designers who will set diamonds discovered by De Beers into a range of pieces, celebrating sustainability in the sector. The initiative’s first activation – the ReSet Collective – launches today and is a collaboration with five leading US designers who share a passion for natural diamonds and sustainable sourc...