GJ Town India

  A historic turning point for the global diamond sector    Recently; in Luanda, Angola, a historic agreement was signed by diamond-producing countries and leading players in the international diamond industry. AWDC, represented by our president Isidore Mörsel, also joined the Luanda Accord.    The agreement marks a crucial step towards launching a global generic marketing campaign to promote natural diamonds. The signatories committed to collectively securing structural funding for this effort. We, positioning ourself as a global hub for natural diamond trade through our new campaign 'We Protect a Legacy', played a key role in shaping this landmark agreement.  With the Luanda Accord, representatives from across the diamond value chain recognize the need to actively promote natural diamonds worldwide and to jointly allocate the necessary funding.  Governments and industry together will contribute a total of 1% annually of the value of rough dia...

INDRA initiatives on promoting natural diamonds spree!!    As India becomes the world’s fastest growing major diamond jewellery market,  Industry leaders De Beers Group and GJEPC will collaborate to support  The gem and jewellery trade with education and promotional assets  To support the natural diamond narrative.    De Beers Group, the world’s leading diamond company, and the Gem & Jewellery Export Promotion Council (GJEPC), India's apex jewellery trade body, announced the commencement of a strategic collaboration to strengthen the natural diamond narrative within the Indian gem and jewellery trade.    The collaboration titled, INDRA - Indian Natural Diamond Retailer Alliance, will focus on supporting independent retailers in India with tools that go beyond the conventional. For example, leveraging Artificial Intelligence to create customized retailer campaigns.  From multi-lingual marketing assets to immersive st...

NDC Introduces Latest Campaign for natural diamonds!   Natural Diamond Council Introduces Their Latest Campaign t o Continue Making natural diamonds aspirational   ‘For Moments Like No Other’ fronted by actress Ana de Armas  Highlights moments to be celebrated with natural diamonds!   Update 1: The world’s leading diamond producers, Diamond Producers Association re-launched as the Natural Diamond Council (NDC) to promote the desirability of natural diamonds and support the integrity of the natural diamond industry.    As an industry authority, the NDC aims to become the go-to digital publisher for innovative content covering all that’s new and exciting in the industry. NDC is also set to launch their first ever celebrity-led TVC campaign, ‘For Moments Like No Other’, with the gorgeous Hollywood actress Ana de Armas.   This new campaign marks a number of firsts for the Natural Diamond Council, in addition to welcoming its first Hollywood head...

  NDC to debut new campaign on 14th September week!   David Kellie, CEO, Natural Diamond Council inks, As we approach our three-month anniversary as the Natural Diamond Council I wanted to give you, our stakeholders, an update on our progress and a preview of our new Q4 2020 advertising campaign that we’ll be announcing in three weeks.   In the eight months since I took over in this role, the world and our industry has lived through unprecedented challenges. Never before has our generation faced such threats to our health, the economy and the way of life that we are used to. I have been incredibly impressed by how our industry has come together to support each other amid this crisis. More optimistically, it has also made me realize just how close we are to creating a new generation of consumers with a passion for diamond jewelry and the potential for our industry to grow significantly over the next five years. Since launching the Natural Diamond Council on 1st June ...

Initiates, Own A Billion-Year Old Diamond Campaign   IGI certification confirms that each diamond you buy is a billion-year old natural wonder! The International Gemological Institute (IGI), the largest global independent gem certification and appraisal institute, has urged consumers to buy only certified Natural Diamonds this festive season! IGI has partnered with many leading jewelers in the City (24 cities across India) for the ‘Own A Billion-Year Old Diamond’ month-long awareness campaign till November 5, 2018, to cover auspicious festival days such as Navratri, Dassehra, Durga Asthami, Ekadashi, Sharad Purnima, Karwa Chauth, Dhanteras and Diwali amongst others. IGI’s awareness campaign seeks to redefine & restore consumer confidence and trust in addition to reiterating the timeless legacy of Natural Diamonds. A creation par excellence, a diamond is born after billions of years in extreme heat and pressure when fragments of carbon turn into diamonds. W...