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  Aim to boost India’s natural diamond jewellery market   As India becomes the world’s second largest market for natural diamond jewellery, industry leaders De Beers and Tanishq unite to connect even more people to its enduring value.  De Beers Group, the world’s leading diamond company, and Tanishq, India's largest jewellery retail brand from the Tata group, today announced a long-term strategic collaboration to connect more Indian consumers with the rarity and preciousness of natural diamonds and amplify the growing opportunity in the Indian market.    With a vibrant economy, a growing middle class and discerning consumers who seek jewellery with enduring value, demand for natural diamond jewellery from Indian consumers has surged recently and now represents 11 per cent of global demand.    This has seen India replace China as the second largest market in the world for natural diamond jewellery. With diamond acquisition rates in India well below those in mature markets such as th

The 95th Oscars best natural diamond looks   Oscars, a time when the brightest and the biggest of stars hit the red carpet in their most sophisticated, flamboyant outfits and flaunt their jewellery. With Deepika Padukone and the cast of RRR representing the nation at the ceremony, the Indian audiences witnessed, what we would call a 'historic win', with their eyes filled with tears and heart filled with pride.   The Oscars are known for headline-hitting red carpet moments, and the 95th Oscars were no different. Here is a round-up of 7 of the best natural diamond looks this year:    Florence Pugh: Highlighting the term unique and creative, Florence Pugh has a style unlike any other. Known for her contemporary take on fashion, she stunned at the red carpet with her unique natural diamond necklace design from Tiffany’s Botanica collection.    Rihanna: There's no denying of the star power that comes with the ‘Diamonds’ singer. Known for her flamboyant outfits and sparkl