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Al Cook, back the fast-growing Indian NDs jewellery market

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De Beers highlights the significance of tech-powered diamond testing   Al Cook, CEO of De Beers Group, the world’s leading diamond company, reiterated the Group’s commitment to unlocking the full potential for Natural Diamonds (NDs) in India during his latest visit to the country.   As India continues to power ahead as the world’s fastest growing market for natural diamond jewellery demand, Cook and other senior leaders from De Beers Group have been visiting the country to meet with its range of leading retailers, traders, cutters and polishers, and industry groups.   The growth of India, the home of diamonds, across the diamond value chain: “For more than two thousand years, India has been at the heart of the world’s diamond industry. I have seen that history for myself over the past three days in Mumbai and Surat. But I have also seen that the future of diamonds in India will be even greater than the past. I have seen innovation.   I have seen coope...