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All the signatories agreed to contribute 1% of the annual revenue   The World Federation of Diamond Bourses expressed full support for the Luanda Accord, the agreement reached last week among major diamond-producing countries and trading centers to fund the promotion of natural diamonds, in a meeting in Luanda, Angola.   All the signing parties have agreed to contribute 1% of the annual revenue they generate from rough diamonds to the Natural Diamond Council’s promotion budget. The accord was signed by Botswana, Angola, Sierra Leone, Namibia, South Africa, the Democratic Republic of Congo, Antwerp World Diamond Center, the African Diamond Producers Association, Dubai Multi Commodities Center, and India’s Gem & Jewellery Export Promotion Council.    The Luanda Accord was signed a week after the WFDB Presidents’ Meeting in New York, where all parties agreed that it was imperative for the industry to join together to take action to support natural diamonds. ...

  WFDB launches social media campaign for Natural Diamonds   The World Federation of Diamond Bourses (WFDB) has launched a social media campaign to promote natural diamonds. Called, Moments- the campaign celebrates the emotional significance of natural diamonds in life’s most cherished memories.   The first post features a mother gifting her diamond ring to her daughter, saying ‘This diamond has seen me through life’s most precious moments, and now it will witness yours.’ It adds, “A natural diamond like this isn’t just jewelry – it’s a symbol of permanence, a reminder of the bond we share, and a connection to the love passed down through generations.” The tagline of the campaign is Crafted by Earth, Celebrated by You.   WFDB President Yoram Dvash said that promoting natural diamonds is a key goal of the federation. “We are dedicated to doing our part to place natural diamonds back in their rightful position as symbols of everlasting love. This campaign i...

The campaign for NDs revives the iconic A Diamond is Forever   De Beers Group launched a new marketing campaign, Forever Present, to reinforce desirability for natural diamonds over the key holiday gifting season in the U.S. The campaign sees the return of the iconic; A Diamond is Forever, tagline following its reintroduction to De Beers’ category marketing activities last year.   Highlighting a diverse array of gifting opportunities for natural diamonds this holiday season, the campaign celebrates familial, friendship and romantic relationships under the premise that natural connections deserve natural diamonds, making them the ideal choice for celebrating special moments with special people. The campaign reinforces the notion that natural diamonds are a store of emotional value that enable precious memories to remain forever present.  The campaign features diverse real-life couples, illustrating unforgettable moments and key milestones worth celebrating with th...