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All the signatories agreed to contribute 1% of the annual revenue   The World Federation of Diamond Bourses expressed full support for the Luanda Accord, the agreement reached last week among major diamond-producing countries and trading centers to fund the promotion of natural diamonds, in a meeting in Luanda, Angola.   All the signing parties have agreed to contribute 1% of the annual revenue they generate from rough diamonds to the Natural Diamond Council’s promotion budget. The accord was signed by Botswana, Angola, Sierra Leone, Namibia, South Africa, the Democratic Republic of Congo, Antwerp World Diamond Center, the African Diamond Producers Association, Dubai Multi Commodities Center, and India’s Gem & Jewellery Export Promotion Council.    The Luanda Accord was signed a week after the WFDB Presidents’ Meeting in New York, where all parties agreed that it was imperative for the industry to join together to take action to support natural diamonds. ...

  Investing in telling the real story behind natural diamonds    Representatives from diamond-producing governments, industry stakeholders, and leaders from across the global natural diamond value chain signed the Luanda Accord, a landmark accord aimed at ensuring a bright future for the natural diamond industry through renewed investment in global generic marketing led by the Natural Diamond Council (NDC).    Recognizing the vital role that natural diamonds play in supporting livelihoods, generating national revenues, and driving development across Africa and other diamond producing regions, the Luanda Accord highlights the shared commitment of the signatories to work together to boost consumer interest in, understanding of, and demand for natural diamonds.    “Natural diamonds are more than just precious stones; they are a lifeline for millions of people and a cornerstone of economic opportunity in many of our countries,” said Diamantino Azevedo, Ang...

  The Ministerial event on the promotion of NDs   De Beers Group announced that its Chief Executive Officer, Al Cook, will attend the Angola Ministerial RoundTable on the promotion of Natural Diamonds [NDs], to be held in Luanda on 18 June 2025. The RoundTable will bring together key stakeholders in the diamond industry to discuss the most effective approaches for promoting natural diamonds through category marketing. helping to ensure the continuation  of their meaningful impact on economic and social progress in diamond producing nations for decades to  come. Al Cook, CEO of De Beers Group, said: “We are proud of the beauty of diamonds and the benefits they bring  to producing nations, but it’s vital that we inspire consumers with the wonder of these natural miracles.  I commend the Angolan Government for taking the initiative to establish this event so that key stakeholders  in the diamond industry can come together. I’m looking forward to joining l...

  Blending cricket energy with alluring natural diamonds!   As cricket fever sweeps the nation, India’s leading women cricket anchors are taking centre-stage from the pitch to the spotlight —accessorized with the brilliance of natural diamonds. From the pitch to the studio, these presenters are bringing a touch of glamour to the game, enhancing the energy and elegance of the cricketing experience.   De Beers Group has partnered with JioHotstar and Star Sports for the ongoing Tata IPL, seamlessly blending the energy of cricket with the timeless allure of natural diamonds. Eleven celebrated anchors from across feeds will showcase exquisite natural diamond jewellery while presenting the matches, adding a touch of brilliance to the game and creating a sparkling connection between sport and elegance.   In a first-of-its-kind initiative, these anchors will also celebrate the cricketing highlights through a segment called, Real Diamonds of the week- a fitting tr...