GJ Town India

  F.R.I.E.N.D.S -Inspired fine jewellery collection   CaratLane - A Tata Product, India’s leading omni-channel jeweller, proudly announces: the official launch of the Friends, inspired fine gold & diamond jewellery collection, in partnership with Warner Bros. Discovery Global Consumer Products. The exclusive Friends x CaratLane collection brings the charm and nostalgia of the iconic sitcom into the world of gold and diamonds- just in time for Friendship Day in India.    With a fan-following across the globe, Friends has transcended generations, leaving an indelible mark on pop culture and friendships alike. The collection rekindles the love for the show among the 90s and 2000s kids who grew up quoting Chandler’s sarcasm and singing along to Phoebe’s jams [or tunes].     Crafted in 9KT & 14KT gold, enamel, and diamonds—the collection offers 30+ designs that spark a wave of nostalgia with designs inspired by the iconic elements of the...

Bora is a modern reflection of a glorious past   CaratLane, India's leading omni-channel jeweller is set to blow your minds with their newest collection - Borla, a saga of a reimagined Rajasthani classic. Bora is a modern reflection of a glorious past shrouded in a veil of mystery.   Each timeless design of the collection distils the majestic Maang Tikka & breathes new life into an ancient ornament adorned by all Rajasthani women. In the simplest words, true to its colourful inspiration, Borla is a big fat Indian wedding. Its vibrant green and red enamelling, its dramatic 3D shapes, its playful designs that include kinetic movements & its luxurious diamond studded outlines are all you need to make each day feel like a celebration of life.  Talking about the collection, Kinnari Shah, Head of Design & Merchandising, CaratLane said, “We wanted to take inspiration from our rich heritage & Borla was the perfect muse.  Our designers have recreated the s...

CaratLane launches its 50th store! Showcases of their Most stylish collection Weave   CaratLane - A Tanishq Partnership, India's leading omni-channel jeweller has launched its largest store in Mumbai, taking their count of stores nationally to 50.   The new store that is located on Link Road in Andheri (West) is designed to offer a distinctive jewellery buying experience for the relentless modern women. Speaking on the occasion, Mithun Sacheti, Founder and CEO, CaratLane said, “We launched our first store in 2012, and since then we have been rapidly expanding to meet consumer needs and demand. The West has always been a key market for us and we are excited to launch our 50th store in the prime suburbs of Mumbai. We've designed a whole new experiential store for our customers that will help them discover jewellery that will complement their personalities. The store has a virtual try-on 'magic mirror' for those 'just looking' moments. The st...