The evolving landscape of diamond demand
Understanding diamonds affordability & desirability Demand for diamonds over the long term is influenced primarily by affordability, which is closely linked to key economic fundamentals such as the growth of GDP and PDI. Additionally, the desirability of diamonds, both within the jewelry sector and relative to other nonessential goods and experiences, plays a significant role. Historical data shows a close correlation between the demand for luxury goods, including diamonds, and real GDP and PDI. Affordability will continue to be supported in the long term by GDP and PDI expansion. However, a closer examination by country reveals a more nuanced picture. In the US, diamond demand has recently been somewhat stronger than PDI growth would indicate. The natural diamond sector was notably robust after Covid-19 restrictions eased, benefiting from a rebound in weddings (a 12% increase in 2022 over the long-term average) and a heightened emphasis on emotional gifting and self-reward.