Every Piece Unique campaign launched
Gemfields launches global campaign on October 1 Gemfields, the world’s leading supplier of responsibly sourced coloured gemstones, has launched a global advertising campaign to raise awareness of responsible sourcing in the coloured gemstone industry and promote Zambian emeralds. Zambian emeralds from its Kagem mine in Lufwanyama. Gemfields believes that coloured gemstones should be mined and marketed by championing three key values – transparency, integrity and legitimacy – and seeks to challenge itself and the sector by setting new benchmarks for responsible sourcing. The campaign was designed to bring these core values and Gemfields’ associated initiatives to life, highlighting the breadth of activities involved in responsibly supplying coloured gemstones to global markets. “We wanted to bring to life the many stories behind responsibly sourcing precious gemstones in Africa as there is far more to our business than industry-leading mining and geology”, explains Emi