WFDB Welcomes De Beers Report on Record
Diamond Jewelry Sales record $82 billion in 2017 The World Federation of Diamond Bourses (WFDB) has welcomed the De Beers Group's Diamond Insight Report which shows diamond jewelry sales in 2017 at a record $82 billion. In addition, the report finds that the Millennial and Gen Z generations combined accounted for two-thirds of global diamond jewelry sales last year. "There is no doubt that this is a very positive and upbeat report," said WFDB President Ernie Blom. "The diamond industry can take great heart from this report which I would highly recommend that people take the time to read. We can all learn a great deal about how to approach and market to the younger generations because the report contains very detailed information about the buying patterns of the 21 to 39 Millennials age group, and Gen Z of those currently 18-20-years-old. "They are incredibly important demographics with huge spending power, but they want to buy on their terms.