Launches a virtual silver pavilion
SPS on stimulating demand for silver jewelry The Silver Institute’s Silver Promotion Service (SPS), which is focused on stimulating demand for silver jewelry in major international markets, announced today the launch of its all-new Virtual Silver Pavilion leading silver designers and gain access to information and trends, all from the safety and comfort of their own homes, inspired by reon the SPS website. Members of the jewelry trade can browse the latest designs from cent consumer research identifying pent-up demand for jewelry, as well as robust purchase intention for silver jewelry specifically; this digital platform will showcase “must-have” new silver styles available for purchase. The pandemic related cancellations of 2020 trade shows, coupled with recent “Silver Linings” research confirming consumer purchase intention for silver jewelry, inspired the SPS to create a digital platform for Savor Silver brands to showcase their newest designs to retailers and the press. B