GJEPC & De Beers forge strategic collaboration
INDRA initiatives on promoting natural diamonds spree!! As India becomes the world’s fastest growing major diamond jewellery market, Industry leaders De Beers Group and GJEPC will collaborate to support The gem and jewellery trade with education and promotional assets To support the natural diamond narrative. De Beers Group, the world’s leading diamond company, and the Gem & Jewellery Export Promotion Council (GJEPC), India's apex jewellery trade body, announced the commencement of a strategic collaboration to strengthen the natural diamond narrative within the Indian gem and jewellery trade. The collaboration titled, INDRA - Indian Natural Diamond Retailer Alliance, will focus on supporting independent retailers in India with tools that go beyond the conventional. For example, leveraging Artificial Intelligence to create customized retailer campaigns. From multi-lingual marketing assets to immersive st...