GJ Town India

  F.R.I.E.N.D.S -Inspired fine jewellery collection   CaratLane - A Tata Product, India’s leading omni-channel jeweller, proudly announces: the official launch of the Friends, inspired fine gold & diamond jewellery collection, in partnership with Warner Bros. Discovery Global Consumer Products. The exclusive Friends x CaratLane collection brings the charm and nostalgia of the iconic sitcom into the world of gold and diamonds- just in time for Friendship Day in India.    With a fan-following across the globe, Friends has transcended generations, leaving an indelible mark on pop culture and friendships alike. The collection rekindles the love for the show among the 90s and 2000s kids who grew up quoting Chandler’s sarcasm and singing along to Phoebe’s jams [or tunes].     Crafted in 9KT & 14KT gold, enamel, and diamonds—the collection offers 30+ designs that spark a wave of nostalgia with designs inspired by the iconic elements of the...

  The cosmos reveals its poetic character in the new exhibition    Van Cleef & Arpels released, the cosmos reveals its poetic character in the new exhibition “Cosmic Splendor: Jewelry from the Collections of Van Cleef & Arpels”.    Renewing one of its historic sources of inspiration - patrimonial, contemporary and High Jewelry creations offer a striking vision of the universe, tinged with dreams – Cosmic Splendor is presented by the Maison in collaboration with the American Museum of Natural History in New York City and is on view in the Meister Gallery in the Museum’s Mignone Halls of Gems and Minerals.    The wonders of the cosmos have inspired Van Cleef & Arpels since its foundation in 1906 on the Place Vendôme in Paris. This theme, an invitation to travel and dream, echoes throughout the history of the Maison and the 20th century, right up to the present day, adorning all types of jewelry with celestial motifs. In the 1950s,...

  Aranya collection will be launched at IIJS Premiere 2025   Dassani Brothers is delighted to introduce Aranya, a jewellery collection that celebrates the raw, untamed beauty of India’s forests. Borrowing its name from the Sanskrit word for forest ( अरण्य ), Aranya is more than a collection, it is a poetic tribute to nature’s quiet majesty and timeless spirit. Within this realm, time lingers, silence holds stories, and every creature and vine whispers of traditions worth honouring in gold.   Aranya takes its inspiration from India’s rich natural heritage, from graceful peacocks and wise elephants to the tender wildflowers that bloom deep within ancient woods. These are not mere decorations but living emblems of grace, wisdom, and royalty, translated into art through Dassani Brothers’ iconic craftsmanship. Every piece combines uncut Polki diamonds, round brilliant cut diamonds, gemstones, testament to centuries of tradition. Left in their natural state, Polki diam...

  A pioneer in sustainable curated fine jewellery wear collection    Aupulent, a pioneer in sustainable fine jewellery, announces the launch of its newest collection Astro by Aupulent a curated line of lab grown diamond jewellery crafted specifically for astrological and spiritual purposes. Designed for both men and women, this launch marks a first in India’s jewellery industry where lab grown diamonds are being offered for Vedic astrology.    Redefining Tradition with Modern Science, for centuries, diamonds have held astrological significance in Vedic astrology, especially for individuals ruled by Venus (Shukra). Traditionally sourced through mining, these stones have been expensive, limited in access, and often linked to environmental degradation.    Aupulent challenges this norm by offering the same astrological benefits in a modern, ethical, and transparent format using lab grown diamonds. This is a first in the Indian fine jewellery market a bra...

  Tiffany unveiled the first Bird on a Rock collection in 2023   Each Bird on a Rock brooch is created by a team of Tiffany artisans who bring years of experience and the utmost passion to their craft. More than eight artisans work together to bring a single brooch to life over the span of 50 hours, a testament to the spirit of exceptional craftsmanship that has defined Tiffany for nearly two centuries.   “In 2023, we unveiled the first Bird on a Rock collection : a full suite of designs inspired by the iconic brooch. With the new pendants, necklaces, rings, earrings and brooches, the signature bird comes to life, depicted in different stances and in flight, lending a sense of motion and surrealism like only Jean Schlumberger could” Said, Tiffany & Co. Now, again highlighted!  Tiffany unveiled the design at the Musée des Arts Décoratifs’ Jean Schlumberger retrospective in Paris. Its fame grows as it travels the world on exhibition.  Today, over 25 y...

The emotional treasures of bond for Raksha Bandhan   Rowa’s Jewels is thrilled to announce the launch of its exclusive Raksha Bandhan offering, ‘#SistersAreJewels.’ This year, we celebrate the unique and cherished bond between siblings with a stunning array of jewelry pieces designed to honor every type of sister.   Understanding that every sister is a gem in her own right, Rowa’s Jewels has crafted a diverse selection that caters to different styles and personalities, ensuring that there’s a perfect piece for each individual. From the elegant and designs for the classic sister to bold and innovative pieces for the adventurous spirit, reflecting the multifaceted nature of sisterhood.   Just as jewels come in many forms, each with its own beauty and significance, so too do sisters bring their own unique light into our lives. They are precious not just for their inherent value but for the irreplaceable roles they play in our hearts. With #SistersAreJewels, Rowa’...

Everlite says: the brand is listening woman!   Everlite, the light-weight gold and diamond brand from Senco Gold & Diamonds, a pan-India jewellery retail player has rolled out a Women’s Day campaign called #HearMeOut.   The premise of the campaign is while the struggles and successes of a regular woman often goes unheard amid the rush of our daily lives, and while they wish they could say #HearMeOut to the world around them, Everlite says that the brand is listening and promises to lend an ear to each woman.   The film shot by Digitale aims to make the women feel heard, recognised and appreciated and showcases that it is important to also listen to stories of women who exist around us every day apart from celebrating those journeys that carry a milestone or historic events.  The film which was shot entirely on iPhone and shot within a span of 10 hours is written by non-binary female lesbian screenwriter Priyadarshini Chitrangada and features transgender act...