CBJO Webinar on the Jewellery Consumer
The Jewellery Consumer, Post Pandemic Webinar on Thursday, January 14, 2021 Harry Gordon Selfridge, the American-British retail magnate who in 1908 founded the iconic London-based department store chain Selfridges, is widely credited with first articulating the principle, the customer is always right. It's a maxim that still holds true, and is ever more relevant to the jewellery business as it begins to emerge from the Covid crisis. How will the experience of the pandemic and its economic and social fallout have changed consumer motivations, and what must the industry do in order to adjust? There is general consensus among market experts that consumers in general, and consumers of luxury products in particular, are being transformed by the Covid experience – both in terms of what drives them to make purchasing decisions, and in terms of the types of service they demand from retailers. Certain of these changes, such as the search for social value in the products they buy, may