GJ Town India

Welcome with precious platinum jewelry   Ugadi, is a significant Hindu festival that marks the beginning of a new year, and it has its roots in the ancient Sanskrit language. The word, Ugadi is derived from the combination of two Sanskrit words, Yuga and Adi, which symbolize the start of a new era. The festival is celebrated with immense joy and devotion, primarily in the southern states of India including Andhra Pradesh, Telangana and Karnataka.   Ugadi, the festival of new beginnings, calls for a gift that's as precious and timeless as the occasion itself. And what could be better than the gift of pure and precious platinum? This rare and valuable metal has its origins in the stars and is renowned for its ability to withstand daily wear and tear without losing its luster or shape.   With a purity level of 95%, its durability and versatility, platinum jewellery is an ideal choice for those looking to purchase or gift jewellery on the occasion of Ugadi.  These ...

Bring home good luck with pure, naturally white Platinum   Akshaya Tritiya, an occasion ushering infinite auspiciousness is celebrated on the third day of the Shukla Paksha of the Indian month of Vaisakh and is known for marking new beginnings in one’s life. This occasion is symbolic of good luck, success and fortune gains. This year, Akshaya Tritiya will be celebrated on 3rd May 2022.   The term Akshaya means imperishable or eternal. This festival signifies wealth, prosperity and happiness, conferring endless fortune to those buying precious metals. The attributes of platinum link back closely with the piousness of this festival. The true, natural white of platinum symbolizes purity, wealth, power and strength. Jewellery cast in unfading and unchanging platinum, retains its white colour and never fades or tarnishes despite the passage of time.   A universal symbol of love, rare and precious platinum, has stood the test of time to mark all the important milestones i...

  Import duty on platinum has been reduced to 10% Ms Vaishali Banerjee, Managing Director-Platinum Guild International (PGI)-India said “The Budget presented by the Finance Ministry, will lead to positive outcomes for the jewellery industry.   It is heartening to see that the import duty on platinum has been reduced to 10%, which is a welcome decision made by the government.   This will boost consumer sentiment and in turn demand, benefiting both the industry and the consumers as the market recovers in 2021. We look forward to a year of a strong recovery.”

  Initiative to impact 4500 families, about 22,500 individuals!   Platinum Guild India in association with  Oxfam India aims to uplift the lives of migrant workers!   The Covid19 situation has caused unprecedented challenges in India as well as globally and has left many reeling from its impact. It has been particularly harsh on certain marginalized sections of our community such as the migrant workers.   Taking a step towards helping the migrant workers, Platinum Guild India has joined hands with Oxfam India, launching the Platinum Season of Hope, initiative. This initiative will impact 4500 families, approximately 22,500 individuals over a period of 3 months. The relief package includes 3 key components daily meals/food essentials, sanitary kits as well as a direct transfer component for essential non-food supplies.   It will touch lives in states where the impact of the pandemic has been brutal combined with natural calamities that followed i.e. ...

A collection for the contemporary bride At this wedding season! ORRA introduces the ORRA Platinum Bridal collection inspired by the latest international trends in bridal jewellery. Designed in the rarest of precious metals – platinum, & embellished with ORRA diamonds crafted for maximum brilliance, this collection promises a look nothing short of ethereal to every bride on her wedding day.  Drawing from every brides desire to make a statement which is uniquely different, uniquely her, the collection has a range of four distinct designs with matched set earrings. Commenting on the launch of the new collection, Mr. Vijay Jain (CEO – ORRA) says, “The wedding occasion marks a very important milestone for every woman. We have therefore created this stunning line of bridal jewellery in the rarest of precious metals – platinum and the finest of diamonds catering to the needs of the contemporary bride. We have already started this year giving a larger share to Bri...

PGI celebrates New Campaign from Daughter’s Day Society is constantly evolving and progressing. The expectations we have of each other, the way we relate to one another, we find often ourselves in a state of evolution. At the centre of this is the daughter of today. She’s modern, independent and strong-willed, who in her own unique way, will make the choices she needs to so she can always be the best version of herself and redefine the world around her. Platinum Evara in its Daughter’s Day campaign celebrates this new-age daughter and pays tribute to her rare qualities that drive her to make these rare choices. One such daughter is captured in a lead film that is live on digital platforms of YouTube, Facebook, Instagram and the like, from 22nd Sept 2018. This daughter is a perfect example of a daughter of today – secure, spirited, confident. Even when her choices are rare or difficult, this confidence holds good. No wonder she has commanded the respect of her new f...

Drop Earrings are a Popular Trend on the Red Carpet The traditional 70th anniversary gift is platinum, so it was no surprise to see spectacular jewelry set in platinum glistening on the red carpet at tonight’s “70th Annual Primetime Emmy Awards.” From Heidi Klum’s statement necklace to Chrissy Teigen’s drop earrings and Jessica Biel’s diamond cluster bracelet, the world’s biggest television stars accentuated their custom couture gowns with ultra-glamorous and sophisticated platinum jewelry. Drop earrings set in platinum were also a noticeable trend at the show, as seen on Emmy winner Rachel Brosnahan, Mandy Moore, and Claire Foy. Platinum Guild International is pleased to share that leading red carpet jewelry brands such as Harry Winston, Lorraine Schwartz, Kwiat, Tiffany & Co., and Fred Leighton chose to style A-list celebrities in platinum. Rare and precious, platinum jewelry is truly a perennial red-carpet favorite. All over the world, designers prefer pre...

Priyanka Chopra and Gigi Hadid Wearing Necklaces from Born Brand in NY City Priyanka Chopra and Gigi Hadid looked stunning in Platinum necklaces from the newly launched “Platinum Born” brand while out in New York City on September 4th and 5th. Priyanka Chopra at the US 2018 US Open Tennis Championships on September 4th Style: Platinum Born’s Star Light necklace, Description: This platinum necklace is assembled by hand and features the delicate beauty of petal-like chains. It can be worn as a 3-strand layered look (as Priyanka Chopra is wearing it) or as a double stranded, longer necklace. Gigi Hadid walking around New York City on September 5th Style: Platinum Born’s Eclipse necklace Description: This entirely platinum necklace has a diamond-like shimmer with its brilliant-cut platinum beads that grace the neckline. Its adjustable length also allows it to be worn as a choker or layered with other pieces as seen on Gigi Hadid. The Pl...

-A new web series from Platinum Evara Platinum Guild International India brings to you a new web series titled “Brides by Evara” featuring 3 chosen brides who got an exclusive chance to be styled by one of the best celebrity stylists in the country, Sanjana Batra. Developed and conceptualised by Dentsu Webchutney, the web series features 3 brides chosen by Sanjana Batra through a social media contest. The campaign started out by calling in entries from brides / brides-to-be by answering one simple question – “what rare qualities make you a platinum bride?” The three lucky winners Maitri Joglekar, Sneha Iyer and Rachael D Cruz will now be seen in distinct post wedding looks that Sanjana Batra puts together using Platinum Evara jewellery. Evara is an exquisite range of jewellery crafted in rare platinum. A trousseau essential, the jewellery is vital for any bride. Designed keeping the various occasions & her everyday life that follows; Platinum Evara helps add a un...

According to the World Platinum Investment Council (WPIC) 2018 Q2 Platinum Market Review, global platinum demand contracted by 8% year-on-year to 1,780 koz in the second quarter this year. The largest decline was seen in investment demand which swung from positive in Q2’17 (+100 koz) to negative in Q2’18 (-5 koz). As outflows from ETFs more than outweighed solid bar and coin demand, Automotive demand fell year-on-year (-40 koz), while jewellery demand was unchanged and industrial demand improved (+30 koz). Total platinum supply increased marginally to 2,120 koz, as total mining supply grew by 1% (+10 koz) and platinum recycling was flat year-on-year. With demand weakening and supply little changed, the market had a surplus of 340 koz. Supply of refined production increased by 1% (+20 koz) year-on-year to 1,575 koz in the second quarter of 2018. South African supply grew by 3% year-on-year to 1,125 koz, partly owing to reduced capacity in the prior year period for shaft re...