GJ Town India

  Platinum in India’s jewellery market- the evolving narrative    Update 3: Platinum Guild International (PGI) India concluded the 2025 edition of its annual Platinum Buyer-Seller Meet (BSM) on a high note in Kochi, bringing together leading industry voices right from key manufacturers to major jewellery retail partners from across the country.    The event continued its legacy as a key platform for platinum jewellery manufacturers and retailers to collaborate on maximizing platinum’s business potential, unlocking lucrative business opportunities, and highlighting its value proposition to consumers, especially with the upcoming festive and wedding season.    This year’s meet, hosted at the Grand Hyatt, Kochi, brought together 60 retailers & 14 manufacturers, making it one of the most well-attended and dynamic BSM editions to date. The event served as a forum for partner retailers and manufacturers across PGI’s deep and wide national ne...

  All set to spotlight success, growth, and innovation    Platinum Guild International (PGI) – India is pleased to announce the 8th edition of its annual flagship event, the Platinum Buyer-Seller Meet. Scheduled to take place on June 26th and 27th, 2025, in Kochi, this marquee industry event will bring together leading retail and manufacturing partners across India’s platinum jewellery industry to showcase innovation, foster strategic partnerships, and drive category growth in a dynamic and evolving retail ecosystem.    This year’s theme focuses on success, innovation and growth, with a clear goal of establishing platinum as the metal of choice for modern Indian consumers. The event will convene 14 of the country’s most prominent platinum jewellery manufacturers and a robust group of 60 leading retail partners from across PGI’s vast network, setting the stage for collaborative expansion across the platinum jewellery landscape. Designed as a catalyst for forward-...

Key industry players & Budget 2025-26   Key industry players have shared their view on the recently pronounced Union Budget 2025-26. Let’s peep-up into the expressions! Vaishali Banerjee, Managing Director, India at Platinum Guild International: "We sincerely thank the Honourable Finance Minister for presenting a robust budget.  The reduction in the customs duty from 25% to 6.4% on platinum findings and the reduction in the tariff rate from 25% to 20% on finished jewellery— is a significant step.  We are confident that these measures will stimulate renewed demand and drive growth for platinum in the coming years.” Sachin Jain, Regional CEO, India, World Gold Council: "The fiscal budget announced by Finance Minister Nirmala Sitharaman is advantageous for the gold industry as it increases disposable income, encourages spending, and promotes economic growth across various income levels.   The omission of TCS above certain limits reduces compliance burdens and ...

Welcome with precious platinum jewelry   Ugadi, is a significant Hindu festival that marks the beginning of a new year, and it has its roots in the ancient Sanskrit language. The word, Ugadi is derived from the combination of two Sanskrit words, Yuga and Adi, which symbolize the start of a new era. The festival is celebrated with immense joy and devotion, primarily in the southern states of India including Andhra Pradesh, Telangana and Karnataka.   Ugadi, the festival of new beginnings, calls for a gift that's as precious and timeless as the occasion itself. And what could be better than the gift of pure and precious platinum? This rare and valuable metal has its origins in the stars and is renowned for its ability to withstand daily wear and tear without losing its luster or shape.   With a purity level of 95%, its durability and versatility, platinum jewellery is an ideal choice for those looking to purchase or gift jewellery on the occasion of Ugadi.  These ...

Bring home good luck with pure, naturally white Platinum   Akshaya Tritiya, an occasion ushering infinite auspiciousness is celebrated on the third day of the Shukla Paksha of the Indian month of Vaisakh and is known for marking new beginnings in one’s life. This occasion is symbolic of good luck, success and fortune gains. This year, Akshaya Tritiya will be celebrated on 3rd May 2022.   The term Akshaya means imperishable or eternal. This festival signifies wealth, prosperity and happiness, conferring endless fortune to those buying precious metals. The attributes of platinum link back closely with the piousness of this festival. The true, natural white of platinum symbolizes purity, wealth, power and strength. Jewellery cast in unfading and unchanging platinum, retains its white colour and never fades or tarnishes despite the passage of time.   A universal symbol of love, rare and precious platinum, has stood the test of time to mark all the important milestones i...

  Import duty on platinum has been reduced to 10% Ms Vaishali Banerjee, Managing Director-Platinum Guild International (PGI)-India said “The Budget presented by the Finance Ministry, will lead to positive outcomes for the jewellery industry.   It is heartening to see that the import duty on platinum has been reduced to 10%, which is a welcome decision made by the government.   This will boost consumer sentiment and in turn demand, benefiting both the industry and the consumers as the market recovers in 2021. We look forward to a year of a strong recovery.”

  Initiative to impact 4500 families, about 22,500 individuals!   Platinum Guild India in association with  Oxfam India aims to uplift the lives of migrant workers!   The Covid19 situation has caused unprecedented challenges in India as well as globally and has left many reeling from its impact. It has been particularly harsh on certain marginalized sections of our community such as the migrant workers.   Taking a step towards helping the migrant workers, Platinum Guild India has joined hands with Oxfam India, launching the Platinum Season of Hope, initiative. This initiative will impact 4500 families, approximately 22,500 individuals over a period of 3 months. The relief package includes 3 key components daily meals/food essentials, sanitary kits as well as a direct transfer component for essential non-food supplies.   It will touch lives in states where the impact of the pandemic has been brutal combined with natural calamities that followed i.e. ...

A collection for the contemporary bride At this wedding season! ORRA introduces the ORRA Platinum Bridal collection inspired by the latest international trends in bridal jewellery. Designed in the rarest of precious metals – platinum, & embellished with ORRA diamonds crafted for maximum brilliance, this collection promises a look nothing short of ethereal to every bride on her wedding day.  Drawing from every brides desire to make a statement which is uniquely different, uniquely her, the collection has a range of four distinct designs with matched set earrings. Commenting on the launch of the new collection, Mr. Vijay Jain (CEO – ORRA) says, “The wedding occasion marks a very important milestone for every woman. We have therefore created this stunning line of bridal jewellery in the rarest of precious metals – platinum and the finest of diamonds catering to the needs of the contemporary bride. We have already started this year giving a larger share to Bri...

PGI celebrates New Campaign from Daughter’s Day Society is constantly evolving and progressing. The expectations we have of each other, the way we relate to one another, we find often ourselves in a state of evolution. At the centre of this is the daughter of today. She’s modern, independent and strong-willed, who in her own unique way, will make the choices she needs to so she can always be the best version of herself and redefine the world around her. Platinum Evara in its Daughter’s Day campaign celebrates this new-age daughter and pays tribute to her rare qualities that drive her to make these rare choices. One such daughter is captured in a lead film that is live on digital platforms of YouTube, Facebook, Instagram and the like, from 22nd Sept 2018. This daughter is a perfect example of a daughter of today – secure, spirited, confident. Even when her choices are rare or difficult, this confidence holds good. No wonder she has commanded the respect of her new f...