Indian silver jewelry demand blows…
Silver jewelry hitting the sweet spot! The strength of silver jewelry demand compared to jewelry demand for other metals varies hugely between countries. This is mainly due to cultural attitudes, such as consumers viewing silver as fashionable or a close, rather than a distant, relative of gold. (This helps explain why silver jewelry in the US is much stronger versus gold than it is in many other countries.) Similarly, some markets might accept pieces made in base metals if the design and branding are good enough (a common view in Europe), while others would dismiss say a necklace in bronze as worthless, said in a Silver Jewelry Report, Prepared for The Silver Institute under the head, Silver Jewelry’s Popularity! As shown below, Indian silver jewelry demand versus gold today is much stronger than silver is in China. This is due to both pro-silver facets in India (such as urban areas’ preference for silver for daily wear items) and pro-gold features in China (s...