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  https://youtu.be/93ih0HZiix4 Celebrating Commitment and Purpose De Beers announces a new global campaign centred on commitments to ourselves, to one another and the wider world. It marks a fresh, purpose-led brand strategy and new chapter in the company’s 133 year long history. The statement ‘I do.’ is one of the most significant and time-honoured expressions of intent.   Deeply emotional and instantly life-changing, it is an eternal promise between two individuals to a shared future. De Beers’ new campaign emphasises the importance of these powerful commitments, and takes these two iconic words into new territory, expanding their meaning to stand for personal pledges of all kinds: to love, friendship, family, society, nature and more.   Bruce Cleaver, CEO De Beers Group, says: “For more than a century, De Beers has played a central role in helping people express their enduring commitment to their partner. Today we see a new generation of consumers who wish to com...

Diamond insight Flash report #7 November 2021 Why where and how matter and what gen z has to do with it: Since luxury items have existed, where they came from has been an essential part of their stories: from Persian rugs to Russian caviar, place of origin has suggested something about the innate value and superiority of materials. Luxury brands, particularly the storied European houses, have made provenance coupled with artisanship the overarching narrative explaining the value of their goods. Slowly and then quickly, however, provenance has grown in dimension as well as salience. Previously, provenance was a shorthand for quality and authenticity. Today, people might prefer rugs made in facilities ensuring no child labor or choose caviar sustainably sourced in America.  Provenance has added meaning-the safety and integrity of sourcing, the ecological and ethical implications of its supply chain, the care with which the people who touch or craft a product are treated. No matter th...

This is the choicest part of the report, the drivers of Indian gold demand, published by the World Gold Council (WGC) This bodes well for gold demand as the economy is set to benefit from a demographic dividend: the IMF forecasts per capita GDP growth of 23% between 2022 and 2026 While India is the second largest consumer of gold, its per capita consumption is low. And demand faces challenges in the short term: from declining household savings rate and agricultural wages. Income may be the key long-term driver of demand, but it is affected by a variety of other factors, including policy measures.  Support from such measures is currently lacking as policy makers view gold demand solely through the prism of imports. Meanwhile, industry efforts to improve transparency are not cohesive. Building trust and improving awareness among consumers, together with innovation, can play a role in enhancing the image of India’s gold industry, boosting domestic demand and allowing it to play a pivo...

Recovered to strong festive & export demand   Average imports of gold during April-September 2021 stood at 72.16 tonnes: The average imports of gold in value terms during April-September 2021 was US$3992.34 million, an increase of around 40% versus the Fiscal Years 2017 to 2019. This is mainly on account of the rise in gold prices and exchange rate   India's Gold imports have witnessed a fluctuating trend during the last 6 months and have come at par with the statistics of the pre-covid years. In April-September 2021, in terms of value, the average import of gold recorded at US$3992.34 million which is higher than the average gold imports in the previous years.   This is mainly on account of rise in gold prices in the last year and the exchange rate. However, for the same period, the average gold imports of 72.16 tonnes was at par with an average imports during the past 3 years—80.51 tonnes in 2017-18, 87.92 tonnes in 2018-19 and 70 tonnes in 2019-20.   Gold ...