2nd African Diamond Conference held!

AWDC & ADPA joins for a series of webinars! 

The Antwerp World Diamond Centre (AWDC) partnered with Belgium’s Federal Public Service Foreign Affairs and the African Diamond Producers Association (ADPA) organized a series of webinars on October 14, 21 and 28. 

The 2nd African Diamond Conference was scheduled to open in May 2020 at Durban, South Africa. Given the global situation of restrictions due to the COVID-19 pandemic, the conference took place via the virtual platform. 

The webinars aimed to connect the industry members to share information on the opportunities and challenges of diamond producing countries in Africa as well as the overall situation of the diamond industry.  

“Earlier this year, we had to make the difficult decision to postpone the second edition of the African Diamond Conference. However, even though we can’t meet each other in person, it's important to stay connected and exchange knowledge, through our African Diamond Conference: Webinar Series” said AWDC. 

Over the course of three online seminars hosted by industry leaders, got insights on the state of affairs of the synthetic diamond market, polished market and consumer trends, how producing countries can position diamonds by creating shared value, and the importance of narrative-based marketing for diamond producers.





 

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