Jewellery sales remained half on Dashera 2020!

 

Now all eye on jewellery buying at Diwali days! 

Over all Covid-19 pulled down Dusshera 2020 jewellery sales! Looking at the report from pan India where some of the zones have registered just 37% of jewellery sales compare to the previous year, Dusshera while western part of India attained around 65% of jewellery sales compared with the Dusshera 2019. Over all pan India Dusshera jewellery sales estimated of about 50% to the previous year Dusshera 2019!

In the row, Aditya Pethe, Director, WHP Jewellers said, “The Dusshera has started well. So far it is very encouraging. Consumers are betting more on gold Jewellery as compared to light weight Jewellery. Surprisingly the sales have been very good and we expect till the end of the day we may do sales just like last year.”

On the other hand, Ishu Datwani, Founder, Anmol expressed that, “There have been few sales and clients since morning. 

Today being a Sunday we expect clients to come post 3 to 4 pm. The trend of the last few days is making us optimistic that we will do 50 to 60% of last year’s sale.” 

Tanya Rastogi, Director, Lala Jugal Kishore Jewellers, “The day of Dusshera is a really auspicious day. Surprisingly Navratri was unexpectedly good and Dusshera is also good. 

Due to pent up demand the sales were really good. Also, weddings are shifted to this quarter it is helping us more. People are going towards bullion more today. And we expect the same kind of sales and reaction during Dhanteras and Diwali.” 

“We have seen a major jump in sales since the start of Navratri and are expecting the festive season to give a big boost to the sales. We are also expecting a significant increase in ratios of diamond sales & gold sales due to favourable gold prices. Overall there is a positive sentiment in the market” said Vaibhav Saraf, Director, Aisshpra Gems and Jewels. 

Snehal Choksey, Director, Shobha Shringar Jewellers said, “For obvious reasons we are going into this Dusshera day with subdued expectations than every year. We at SSJ are having similar celebrations like every year in terms of decorations, giveaways, discount etc and trying to garner as much business as possible.” 

Now jewellers are eying on all those auspicious days of Diwali up to the Laabh Pancham (fifth day of the New Year), they are also running a notable gifting ideas and gifting jewellery! Yet they fear to remain to lower year over year!