Anything can fail, but jewellery never!

The spark will return to the jewellery business!

Technology will play a significant role in the future!  

Jewellers will largely be spared the Corona blues Sanjay Shah Chairman, Jewel Makers Welfare Association Covid-19 has changed the way we look at things. Not only has the global pandemic affected our lives in unimaginable ways, but also impacted our habits. 

From work to shopping, every avenue possible has taken a blow. While the world is but if there is one an industry that has remained fluidic for many decades, it is the gem and jewellery industry. Famines, floods and other natural disasters have not been able to affect it greatly, as the demand for jewellery has always existed and the artisans and jewellers have always pushed themselves harder to meet the demand. 

So, what lies ahead for the industry that has survived all odds weathering an economic crisis, with nations building respective strategies to sail through, the jewellery industry has also slowed down. We got in touch with the industry biggies to know what the future holds for the jewellery industry and here's what they had to purchases will remain largely unaffected despite the new normal with wedding ceremonies being a close-knit affair. 

While families will another interesting factor that has made jewellery makers optimistic is the fact that the wedding celebrations are witnessing a shift in trends towards smaller but more not resort to lavish weddings, they will certainly look at gold as an embodiment of an auspicious memorable today buying has weddings as of becoming need-based rather than indulgence-based. 

The weddings are diminishing with fewer people and the focus in all likelihood will shift to jewellery. Brides would come to expect more jewellery from their families as it would be a safe say. The future of jewellery in India looks promising as it has begun. 

These unprecedented times have certainly affected the jewellery industry and watch how the market reacts, but at the glitter of come a long way. From considering geld gold as a mere investment to feel pride in owning precious country has evolved to a great extent. 

Changing times, we have witnessed different trends in the jewellery industry, only to desire more. Be it the special occasions like weddings or auspicious days like we will have to wait and Withe same time, the customer demands will move from heavy jewellery buying during occasional and festive times to more minimalistic and every day wear spends on jewellery. 

As people spend less on travel and lifestyle expenses, jewellery will surely benefit from a part of this the haven for their money. In India, weddings are hence, jewellery will play for status symbol and important and luxury without making noise about it. In my opinion, brides of in displaying power at Akshay Tritiya like festive! Jewellery makes a complete affair. One feels about it. The trend will continue forever. 

Like any other industry, the business of the jewellery industry has also got affected by the unexpected pandemic but industry insiders feel this is 2020-21 jewellery as compared to other years. Jewellery will mark their top position. Gold and silver are the safest bets to will invest and buy more unspent income. The spark will return to the jewellery business. 

Currency is printed based on the gold reserves of any country, which means anything can fail but jewellery will never fail. Invest in and also appreciating assets which can be quickly liquidated easily at a fair market price which can be tracked from MCX. This means a temporary phase which will end soon. The gem and jewellery industry has to the pandemic, gems been impacted but we are seeing some green recovery post the lockdown. 

There is still uncertainty; we believe there will be both emotional and rational intent to purchase gold as it is considered to be a haven for investment. Gold is not a mere history repeats itself. The world has seen worse times when kings, politicians and heads of states fought against various enemies, weathered natural calamities and war etc. 

The jewellery will see no demand is always regarded as an investment and even if there is a recession in while market, the jewellery there are issues were tackled based on the treasury and investment which industry because people want some part of savings. 

The market never gone down invest has Icarus comprised jewellery and currency. When the barter system started, it was based on precious metal only and we cannot be blind to what has existed it is a symbol of security. 

Like is all set to witness the market is opening up before and it is a positive sign. We are witnessing a surge in sales, which can be attributed to a demand which has never unprecedented in sales? The gold rates will go high in coming times and due to the upcoming for centuries. Hence, I feel that there is a possibility that it might be a wedding season, people been repressed for some time and has resulted in revenge buying. 

The celebratory mindset of our returning customers looking to celebrate personal milestones will also add to the demand. Most difficult for other businesses to would not restrict themselves while surviving during this pandemic, but the jewellery specifically would not be buying jewellery used to plan destination weddings. 

But now, looking at the situation, this trend will decline and the budget for the same could be diverted towards jewellery. I think brides will now spend more on gold jewellery as gold is becoming very promising security for any previously, people one of them. While history hints to hope, the digitization of the jewellery industry has also brightened prospects for the future. 

I feel that we will see a shift current of the weddings planned in the March and the June quarters have been deferred to the December and March quarters. We expect the demand to rise further. We believe the share of wallet for wedding jewellery towards searching and shopping for jewellery more consciously. Technology will play a significant role in the future.