eCommerce sales growth rocked up to 44.6%

MasterCard SpendingPulse:

U.S. Retail Sales Grew 3.0% This Holiday Season 

According to MasterCard SpendingPulse, holiday retail sales excluding automotive and gasoline increased 3.0% this expanded holiday season, running from October 11 through December 24. Notably, online sales grew 49.0% compared to 2019, the preliminary insights show. MasterCard SpendingPulse measures overall retail spending trends across all payment types, including cash and check.

“American consumers turned the holiday season on its head, redefining ‘home for the holidays’ in a uniquely 2020 way. They shopped from home for the home, leading to record e-commerce growth,” said Steve Sadove, senior advisor for MasterCard and former CEO and Chairman of Saks Incorporated.

“And, consumers shopped earlier than ever before. Across our expanded 75-day holiday shopping season, sales were up 3.0%, a testament to the holiday season and strength of retailers and consumers alike.” 

Key findings from MasterCard SpendingPulse underscore the shift to online spending; with e-commerce accounting for 19.7% of overall retail sales remained up from approximately 13.4% in 2019. In addition, consumers continue to spend more time and money on their homes. In the row, total YoY retail sales growth had tumbled by -4.3% in the jewellery segment and YoY eCommerce sales growth rocked up to 44.6%. Further the Luxury segment excluding jewellery remained deficit -21.1% at YoY Retail Sales Growth yet they have not made available any growth for Luxury eCommerce.   

Department stores saw overall sales decline of 10.2% and online sales growth of 3.3%, reinforcing the importance of omnichannel offerings. Buy online, pick up in store as well as technologies like contactless were key for retailers this season. 

This season, U.S. consumers shopped far earlier than in years past, as retailers offered special promotions early and often. In addition, though Black Friday was down (-16.1%), Thanksgiving weekend through Cyber Monday remained a key time for shoppers, with Black Friday being the top spending day of the 2020 holiday season.





 

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