Pandora stops using mined diamonds!

Pandora launches lab-created diamond collection

 Company aims to make diamond jewellery accessible to a wider audience. Launch marks a new milestone for Pandora as it will no longer be using mined diamonds.  

Pandora today announced the launch of Pandora Brilliance, its first lab-created diamond collection. Aiming to transform the market for diamond jewellery with affordable, sustainably created products, Pandora Brilliance is initially introduced in the UK with global launch in other key markets expected in 2022.

Alexander Lacik, Pandora CEO, says: “Pandora continues its quest to make incredible jewellery available for more people and today I’m proud to announce the introduction of Pandora Brilliance. It’s a new collection of beautifully designed jewellery featuring lab-created diamonds. They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda. Diamonds are not only forever, but for everyone.”

Consumer demand for lab-created diamonds: The diamond jewellery market is expected to continue to grow, and lab-created diamonds are outpacing the industry's overall growth. Lab-created diamonds are identical to mined diamonds but grown in a laboratory rather than excavated from a mine. 

They have the same optical, chemical, thermal and physical characteristics and are graded by the same standards known as the 4Cs – cut, colour, clarity and carat – before being set within the Pandora Brilliance collection. 

The new collection includes rings, bangles, necklaces and earrings, each featuring a solitary lab-created diamond hand-set within sterling silver, solid 14K yellow gold or solid 14K . 

white gold. Like other Pandora jewellery, the pieces can be collected and layered together, and the collection’s motif, a reimagined infinity symbol, is imbued with meaning. The concept is about infinite possibility – that the future is yours to shape – and the creative development is based on extensive consumer research in North America, Europe and China.  

Certified carbon neutral: Pandora Brilliance has achieved CarbonNeutral product certification in accordance with The CarbonNeutral Protocol, a leading global framework for carbon neutrality. The certification covers Pandora Brilliance jewellery, its packaging and transportation.  

The lab-created diamonds in the collection have been grown with more than 60% renewable energy on average, and greenhouse gas emissions from non-renewable energy are being offset through the CarbonNeutral certification. When Pandora launches the collection globally next year, the diamonds are expected to be made using 100% renewable energy.  

Going forward, mined diamonds will no longer be used in Pandora’s products.