Senco Gold & Diamonds Becomes First Indian Jewellery Brand on ONDC, Expanding Reach and Accessibility Nationwide

Legacy meets Innovation: Senco's Hallmarked Collections Now Available on ONDC, Redefining the Jewelry Shopping Experience 

Senco Gold and Diamonds, India’s leading jewellery retailer with eight decades of legacy and over 150+ showrooms nationwide announced that it has joined Open Network for Digital Commerce (ONDC) Network, marking a significant milestone as the first national jewellery brand to showcase hallmarked products on the ONDC platform.

Through this maiden integration, Senco Gold & Diamonds extensive catalogue will be available across various shopping apps within the expanding ONDC Network, facilitating smooth and efficient transactions. This strategic move will have a catalytical impact on Senco Gold and Diamonds and will help the brand to expand its customer base, providing its exquisite and unique designed jewellery by famous karigars of Bengal, to potential buyers across all ONDC seller apps. 

This collaboration will also align seamlessly with the company’s visionary commitment to the ‘Make in India’ initiative, thus strengthening its presence across the nation.

Expressing his sheer joy & enthusiasm, about becoming the first jewellery brand in India to join the ONDC Network, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “As pioneers in both product and technological innovation, we take pride in being early adopters of the ONDC Protocol. Through this ground-breaking collaboration, our goal is to establish numerous consumer touchpoints. 

Our passion lies in creating jewellery with exceptional craftsmanship and aesthetics that resonate with everyone, including the young upwardly mobile generation. We are confident that the strategic integration with the ONDC network will significantly enhance the accessibility of these meticulously crafted exquisite pieces to consumers nationwide, ensuring a seamless and enjoyable shopping experience.”

 

Saahil Goel, CEO and Co-Founder of Shiprocket, said, “As pioneers in ONDC network integration, Shiprocket is committed to fostering e-commerce for merchants across every corner of Bharat. Our Seller App stands as a testament to this dedication, serving as a steadfast partner in their growth journey.

Through meticulous research, we observed a remarkable 3X growth rate in jewellery shipments, contributing significantly to 70-75% of Shiprocket’s holiday season shipments. Notably, we anticipate a surge in deliveries from Rajasthan, projecting a frequency of one jewellery shipment every 4 seconds.

Recognising the unique market dynamics, we believe in connecting brands, particularly those with rich heritage like Senco Gold & Diamonds, to their target audience. Our shared passion with Senco Gold & Diamonds lies in bridging the gap between brands and consumers, showcasing exceptional craftsmanship and aesthetics tailored for the mobile-first generation.

In line with the nation's pursuit of the India@100 dream, we are poised to accelerate growth by empowering the MSME sector with transformative avenues for consumer engagement. With ONDC integration, Shiprocket continues to pave the way for seamless connectivity and accessibility, ensuring that even the smallest businesses can thrive in the digital commerce landscape’.

T Koshy, MD & CEO, ONDC, said, ‘ONDC Network is built to enable all kinds of businesses to strengthen their reach to a bigger consumer market without any entry barriers. With a legacy brand like Senco Gold & Diamonds joining the Network, it will serve as a key addition to our fashion category. Consumers can now shop for some of the best diamond and gold jewellery directly from the ONDC Network.’

In the rapidly evolving landscape of India's tech ecosystem, initiatives like the ONDC Protocol play a pivotal role in driving innovation and growth. Leveraging its existing reputation for innovative products, Senco Gold and Diamonds aims to capitalize on the ONDC Network to introduce its offerings to new customers across the country.

Senco Gold & Diamonds, which was ranked the 2nd most trusted jewellery brand in India by TRA (Trust Research Advisory) for the 3rd consecutive year, offers an extensive jewellery collection, including gold, diamond, silver, platinum, and precious and semi-precious stones. Its brands include Everlite, which specializes in lightweight jewellery; Gossip, offering silver and costume jewellery; and D'Signia, providing a premium jewellery shopping experience. Senco Gold & Diamonds also houses the Aham collection for men and the Vivaha collection, a premium designer wedding jewellery range.

Key: Senco Gold & Diamonds, ONDC Network, Jewellery retailer, Hallmarked products, Digital commerce, Customer base, Bengal karigars, Make in India, MD & CEO Suvankar Sen, ONDC Protocol

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