ABG on buying spree or planning to showcase!

IIJS Signature 2025 dome hosted Kumar Mangalam Birla 

Since long GJ Town India (GJT India) ink about the IIJS Signature, that since its’ inception, the show has become the showcase of cutting edge jewellery where the dome witnesses several new launches of jewellery collections and brands & jewellery lines!  

IIJS Signature is the right place to understand any new jewellery product- line craft & launch, tools & technology; where buyer is comfortable and not with their own checklist sourcing pressure and every showcases are ready to talk all about their craft-n-curve!   

Over the years, virtually every showcase of the IIJS Signature 2025 has own cutting edge innovative ideas & creativity! Even in the IIJS Signature 2025, the dome witnessed several new launches including a grand launch at Emeralds. Even Mehta Gold, Bengaluru is focussing on the ongoing season. One of the key diamantaire Jewellery house, Sheetal Jewellery showcases their versatile creativities under the able & prompt initiatives of Sanjay bhai Kakadia. 

In the row, this is the right time for serious buyer and sourcing! The IIJS Signature 2025 dome hosted Kumar Mangalam Birla of Aditya Birla Group (ABG). Probably Kumar Mangalam spent an hour in the dome among showcases and visited about seven showcases of jewels and stones across the different Halls with his jewellery tram including Sandeep Kohli, CEO – Novel Jewels, ABG. The GJEPC official team facilitated the visit inside the dome.  

Sources said, Kumar Mangalam Birla is zealous about gem and jewellery. Personally, takes an interest in the every craft and curves of the jewellery pieces!  

Upon meeting Sandeep Kohli, remained very formal and warm in 2024. In this 2024, he said, “Artisanal jewellery can take Brand India to the world and help us strike an instant chord and rapport with global consumers through design, craftsmanship and technology.  

India’s gem & jewellery industry is a very large $100 bn industry and GJEPC’s IIJS has a big role to play. Indians exporters have adopted technology including AI and ML to increase production. However, we need to decommoditize the industry and move towards Premiumization.”

Even this dome know about Indriya! At the Indriya, they officially say, from the first gaze to the countless moments it graces you, our jewellery is crafted to stir the soul, enchant the senses. To make you fall in love. Our intricate designs are a reflection of pure love, crafted with design techniques that ensure versatility and comfort - bringing to you the joy of wearing jewellery.​  

The Group is focusses on Design & Craftsmanship! From the first gaze to the countless moments it graces you, our jewellery is crafted to stir the soul, enchant the senses. To make you fall in love.​ Our intricate designs are a reflection of pure love, crafted with design techniques that ensure versatility and comfort - bringing to you the joy of wearing jewellery.​  

At the last IIJS Premier, Dilip Gaur, Business Director-Novel Jewels, Aditya Birla Group, said, “The gem & jewellery industry is unique as it has a nation building aspect as well as consumer intimacy and emotions linked to it. Jewellery is a fusion of adornment and investment. This is the only business that touches people in the urban areas and the hinterland while contributing to GDP and nation's economy. 

India's gem & jewellery business is globally competitive due to our exquisite craftsmanship and cost competitiveness. India will soon be shaping the global gem & jewellery industry. Indian jewellers have to transition towards showcasing design excellence and artisanal heritage even as Govt policies help to formalize the industry.

GJEPC has been doing a phenomenal job of taking Brand India to the next level. The next five years will be Indian gem & jewellery industry's finest years and we can aim for 25-30% market share of the global jewellery business.”  

Their key bouquet of Masterpieces has own edge, 1: Vanjyotsna, 2: Garden of Emotions & 3: Lush Gold. The Group is eyeing on an Ode to India, a place where traditions and modernity thrive together. Where centuries old heritage shapes the way we create and is reimagined for modern times in our craft.  

India's Qisse, Kahaniyaan, our arts, literature, and philosophies that speak to the soul, dwell in our jewels and forge a deep connection with all our five senses! These legacies have inspired our jewels that will fill you with enchantment, and make the legends come alive as you feel the artistry in your very soul!