Trailblazing with Diamond Trails launched by GJEPC

 

An anthology project of art by Reena Ahluwalia showcased at IIJS Signature 

Five Diamond Stories by Five Writers. Five Diamond Paintings by Artist Reena Ahluwalia. Five Ways to Make an Impact. Globally acclaimed jewelry designer and artist, Reena Ahluwalia has released Diamond Trails, a ground-breaking diamond project at the IIJS Signature Show in Mumbai. The project is hosted and championed by GJEPC in India.  

Diamond Trails is a trailblazing art project that merges storytelling, visual art, and community engagement to amplify the mystique of natural diamonds and the journeys they inspire. The aim is to inspire co-creation and highlight the need and importance of individual and collective impact within our diamond and jewelry industry with new-age diamond messaging.  

Featuring five stories by renowned writers, each brought to life through the paintings of artist Reena Ahluwalia, Diamond Trails -celebrates the unity of diverse perspectives. The international Diamond Trails Collective includes Avi Krawitz, Shanoo Bijlani, Grant Mobley, Sonia Esther Soltani, and Reena Ahluwalia.

These diamond stories illuminate the multifaceted journey of life, each reflecting a different angle of existence, much like diamonds themselves. The anthology seeks to ignite imagination and foster a deeper appreciation for the true value, beauty and symbolism of diamonds that goes way beyond their appearance or price, in tune with today’s cultural shift.  

The project, a labor of love, took over a year to complete. The paintings alone required 1,000 hours, aside from the invaluable time spent by the writers envisioning their stories and contributions.  

Reena explains, "The Diamond Trails project involves both paintings and stories, and is a mission of impact. Our industry has an incredible pool of journalistic talent. I sought contributors who have proven their mettle through years of exceptional work, making immense contributions to our industry. They are not only respected but also have an ability to dig deep and understand the nuances of the diamond industry. Most importantly, they demonstrated the generosity of spirit and a willingness to always extend themselves in support of our industry. These are the traits that define the Diamond Trails  Collective."  

The paintings in the exhibition are for sale, with proceeds supporting charities. Now is the time to make an impact that matters. Learn more about Diamond Trails, stories and artworks. Follow this link to purchase paintings, only five artworks available—here: https://www.diamond-trails.com

Vipul Shah, Chairman, GJEPC, stated, “The Diamond Trail initiative celebrates the unity of art, storytelling, and philanthropy of natural diamonds in a unique way. The Council is proud to support Reena Ahluwalia’s Diamond Trails project, which highlights the timeless beauty of natural diamonds while supporting charitable causes. This initiative reflects our ongoing commitment to collaboration and creating positive change within the gem and jewellery industry.”   

The Diamond Trails project is hosted and championed by GJEPC (Gem and Jewellery Export Promotion Council), India’s apex body for the gems and jewellery industry. Thanking GJEPC, Reena added, "I am pleased that GJEPC has wholeheartedly embraced the Diamond Trails project. As a pioneering force in the industry, GJEPC has consistently led with innovation and vision.

Their support in hosting and championing the launch of Diamond Trails in India is invaluable. I invite industry bodies to join this movement, spread the message of individual and collective impact, and help us tell the diamond stories of tomorrow. Together, we've got work to do!" 

The project can be viewed at Booth: Jio-K 19 at the Select Club, JWCC. IIJS Signature, Mumbai from Jan 4-7th, 2025.