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Forevermark associates AVR Swarna Mahal

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Both launch of a glittering New collection in fashion show Forevermark, the diamond brand from the De Beers Group, celebrates its growing association with AVR Swarna Mahal with the launch of a glittering new collection. AVR Swarna Mahal, which provides authentic jewellery and value for money to their clientele in Southern India, has created a special range of jewellery including earrings, pendants, rings, bangles, and necklaces set with beautiful, rare and responsibly sourced Forevermark diamonds.   The new collection was presented in a glittering fashion show at the boutique in Salem. “Less than 1% of the world’s diamonds are eligible to become Forevermark. Using these diamonds in our designs not only enhances the jewellery but also maintains and increases our credibility with our customers. We are delighted to have associated with Forevermark, who are the diamond experts with the heritage of De Beers. The synergy of both our brands has bought about an ideal collab